REAL Studio Summit 2011

Welcome to 2011.  I hope that you, and your family, have a happy, healthy, and prosperous new year!

If you’ve not heard about it already, THE REAL Studio event of the year is happening on March 19th and 20th in Atlanta, Georgia.  The Association of REALbasic Professionals (ARBP) and REAL Software are hosting the REAL Studio Summit 2011.

That’s just 10 weeks away!  There is still time to sign up and save some cash.  Until the end of January the cost is only $350 but after that it’s $450.

Nowhere else will you get as high a density of REALbasic developers in one location.  Currently there are REALbasic developers coming from across the United States, Europe and possibly Australia to come together to talk about our favorite development tool – REAL Studio!

This conference is shaping up nicely because there are topics that should interest many people.  If you want to learn more about the new Web Edition there’s a session on that.  Learn how to get your apps ready for the Mac App Store.  Learn about Cocoa and what’s going to be forthcoming in REAL Studio.  Learn how to manipulate PDF’s in your RB applications.  That’s just a few of the highlights.  See the complete session and speaker list at http://arbpmembers.org/real-studio-summit-2011/sessionspeaker-listing.

Some argue that conferences are a waste of time and resources and that you can do the same thing electronically.  I disagree, for many reasons.  There is something special about people coming together to discuss any particular topic.  Being able to sit across the table and look someone in the eye is an important quality that we overlook a lot of times.  I know I trust people more when I’ve met them in person than I do when I haven’t.

In years past (at REAL World events and the Colorado Summit ’09) I’ve found that the time in-between sessions is, in many ways, more valuable than the sessions themselves.  Developers that are business competitors discuss what they do to find clients.  They discuss the realities of being a business owner.  They discuss things face-to-face that they’d never do electronically.  Of course everyone gets something different out of conferences but I’ve found them invaluable as a RB consultant.

It’s also a place where work can be found.  I’ve not been to a conference where there wasn’t someone looking for a REALbasic developer.  Since there is no higher concentration of RB developers than at these conferences it’s an excellent way to find developers and find work.  Plus, you never know when another developer might have a lead and they’re too busy to work on so networking with other developers is always a good idea.

REAL Studio is made in REALbasic and it’s awesome that RS ‘eats its own dog food’ but we, as users, don’t necessarily have the same needs.  Many of todays biggest features have been discussed (ad nauseum it seems) at past conferences before they were implemented so don’t underestimate the power of cornering discussing things with an RS engineer.

I’m excited about this conference and I can’t wait to see you there.  See you in Atlanta in March!

1 thought on “REAL Studio Summit 2011

  1. One of the values of a conference is, that you have hands on sessions there. If I show you a plugin and you say: Wow, that’s cool. I want to add this to my application. You have the possibility to ask me and we sit together for an hour and add that to your project.
    You can talk with Seth and discuss about how to improve your database code in the application or bring your application to the Mac App Store with help from Thomas.
    This has a high value as you can talk to so many people within two or three days. Over the mailing list this would take weeks as on the conference people have time to talk and discuss ideas.
    See you there!

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