This one is timely as I was asked about a bundle opportunity the other day:
Interesting post at http://homepage.mac.com/simx/technonova/reports/from_the_mouths_of_developers.html where Simone Mangenelli asked a bunch of developers that participated in the MacHeist bundles there thoughts.
- If you look at it as ‘marketing’ it’s a huge win because you get your name and product in front of people who wouldn’t normally have found you.
- Tech support issues spike during the promotion and then return to normal shortly thereafter.
- Getting some money is better than none.
- There is no saturation of the market. Not THAT many people purchase the bundle.
I highly recommend the article. It gives some food for thought from a developer and a consumer standpoint.
Have you participated in a bundle offering as a developer and/or consumer? Do you feel that it was worth it? What sage words of advice would you give?