Are Mac Bundle Promotions A Good Thing?

This one is timely as I was asked about a bundle opportunity the other day:

Interesting post at http://homepage.mac.com/simx/technonova/reports/from_the_mouths_of_developers.html where Simone Mangenelli asked a bunch of developers that participated in the MacHeist bundles there thoughts.

Summary Ideas:

  • If you look at it as ‘marketing’ it’s a huge win because you get your name and product in front of people who wouldn’t normally have found you.
  • Tech support issues spike during the promotion and then return to normal shortly thereafter.
  • Getting some money is better than none.
  • There is no saturation of the market.  Not THAT many people purchase the bundle.

I highly recommend the article.  It gives some food for thought from a developer and a consumer standpoint.

Have you participated in a bundle offering as a developer and/or consumer?  Do you feel that it was worth it?  What sage words of advice would you give?